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Insights for firms tired of losing leads to slow intake.

Audit breakdowns, intake benchmarks, and what we're seeing across law firms running the Pipeline Audit™.

What Is a Case Opportunity Intake (COI)? | PipelineLift

Adam Lupa

Published on: 02/07/2026

A COI is an inquiry that has been contacted, matched to your firm's case criteria, and moved to a next step. How it differs from a lead, and why pricing follows it.

case opportunity intakeCOIlegal lead qualificationlaw firm intake pricingqualified legal leadscost per lead vs cost per COI

Disclaimer: Results vary by firm. PipelineLift does not guarantee specific revenue, case volume, or business outcomes, and performance depends on your firm's marketing, operations, and implementation.